Effective Date: 03.01.2025
Last Updated: 01.08.2025

1. Introduction

Ninja Management Limited ("we," "our," or "us") operates the Buddy website at buddy.ninja ("Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

By accessing or using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, do not use our Service.

2. Contact Information

Company: Ninja Management Limited
Address: Unit 1603, 16/F, The L. Plaza, 367-375 Queen's Road Central, Sheung Wan, Hong Kong
Email: info@buddy.ninja

For Thai Users - Local Contact:
Company: Ninja Management Co., Ltd
Address: Bangna Tower A, 16th Floor, Unit A, 2/3 Moo 14, Debaratana Road, K.M. 6.5, Bangkaew, Bangplee, Samutprakarn 10540, Thailand
Email: info@buddy.ninja

For privacy-related questions or requests, Thai users may contact our local Thai office directly. For all other inquiries, please contact our main office in Hong Kong at info@buddy.ninja.

3. Information We Collect

3.1 Information You Provide Directly

When you submit our contact form, we collect:

• Name

• Contact Email

• Pet Type

• Pet Age

3.2 Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

• Usage Data: How you interact with our website, pages visited, time spent

• Device Information: Browser type, operating system, IP address

• Analytics Data: Through Google Analytics 4, including visitor behavior and demographics

3.3 Cookies and Tracking Technologies

We use Google Analytics 4 and Google Tag Manager to collect information about your use of our website. This includes:

• Session duration and page views

• Geographic location (country/city level)

• Device and browser information

• Traffic sources and user flow

4. How We Use Your Information

We use the collected information for the following purposes:

4.1 Current Uses

• Product Development: Understanding user interest and preferences for our smart pet collar

• Communication: Sending product updates and marketing communications (with opt-out option)

• Website Improvement: Analyzing website performance and user experience

• Business Operations: Managing our waitlist and early access program

4.2 Legal Basis for Processing

• Legitimate Interest: Product development and business communications

• Consent: Where you have explicitly agreed to receive communications

• Contract Preparation: Preparing for future service delivery

5. Future Data Collection (When Our App Launches)

When we launch our Buddy app and smart collar service, we may collect additional information including:

• Location Data: For pet tracking and safety features

• Pet Health Data: Activity levels, behavior patterns, health metrics

• Media Files: Photos and videos of your pets (with your consent)

• Device Data: Push notification tokens, app usage analytics

• Sensor Data: From the smart collar device

We will update this Privacy Policy and obtain appropriate consent before collecting any additional data types.

6. How We Share Your Information

6.1 Business Partners and Investors

We may share your information with:

• Investors: For due diligence purposes under confidentiality agreements

• Business Partners: Under confidentiality agreements for operational purposes

• Service Providers: Third-party vendors who assist with our operations

• Group Companies: Including our Thai subsidiary for local operations and support

6.2 Legal Requirements

We may disclose your information if required by law or in response to:

• Legal processes or government requests

• Protection of our rights and safety

• Investigation of fraud or security issues

6.3 Business Transfers

In the event of a merger, acquisition, or sale of our business, your information may be transferred to the new entity.

7. International Data Transfers

As we operate across multiple countries in the APAC region (Thailand, Singapore, Malaysia, Vietnam, Hong Kong, Japan), your information may be transferred to and processed in countries other than your own, including between our Hong Kong headquarters and Thai operations. We ensure appropriate safeguards are in place for such transfers in accordance with applicable data protection laws.

8. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. You may request deletion of your data at any time by contacting us.

10. Your Rights

Depending on your location, you may have the following rights:

• Access: Request copies of your personal information

• Rectification: Request correction of inaccurate information

• Erasure: Request deletion of your information

• Portability: Request transfer of your data

• Objection: Object to processing based on legitimate interests

• Withdraw Consent: Where processing is based on consent

To exercise these rights, please contact us via email at info@buddy.ninja.

11. Age Restrictions

Our Service is intended for users who are at least 18 years old. By using our Service, you confirm that you are at least 18 years old. We do not knowingly collect information from individuals under 18.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

13. Marketing Communications

When you submit our form, you agree to receive product updates and marketing communications. You can opt out at any time by:

• Using the unsubscribe link in our emails

• Contacting us at info@buddy.ninja

• Updating your preferences when available

14. Cookies Management

You can manage your cookie preferences through your browser settings. Note that disabling cookies may affect your experience on our website. For more information about cookies, visit www.allaboutcookies.org.

15. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

16. Governing Law and Jurisdiction

This Privacy Policy is governed by the laws of Hong Kong Special Administrative Region. Any disputes related to this Privacy Policy will be subject to the jurisdiction of Hong Kong courts.

For Thai users, local data protection matters may also be subject to Thai data protection laws, and you may contact our Thai office for assistance with local regulatory compliance.

17. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Primary Contact (Hong Kong):
Email: info@buddy.ninja
Address: Ninja Management Limited, Unit 1603, 16/F, The L. Plaza, 367-375 Queen's Road Central, Sheung Wan, Hong Kong

For Thai Users:
Email: info@buddy.ninja
Address: Ninja Management Co., Ltd, Bangna Tower A, 16th Floor, Unit A, 2/3 Moo 14, Debaratana Road, K.M. 6.5, Bangkaew, Bangplee, Samutprakarn 10540, Thailand